Brand Marketing

Price Freezes: the New Inflation Marketing Tactic

With inflation on the rise, retailers like Primark and Old Navy are exercising a new tactic to opt out of raising prices to draw in value...

J.Crew’s and Gap’s Comeback Playbooks Couldn’t Be More Different. Only One Is Working

J.Crew and Gap defined how Americans dressed for much of the ‘90s and 2000s. Then, during the pandemic, J.Crew filed for bankruptcy, and...

Gucci Unveils an NFT Gallery With ‘The Next 100 Years of Gucci’

Gucci is cementing its place in fashion history as it unveils the “The Next 100 Years” NFT art exhibit. This exhibit will be displayed in...

How to Get it Right with a Creator-First Brand Strategy

User-generated content (UGC) is still a winner for meeting both e-commerce and brand strategy KPIs. How to use it is shifting. These...

Jacquemus and Selfridges Join Forces for “Le Bleu” Pop-up

Jacquemus creates Surrealist Interpretation of his own Bathroom for Selfridges Pop-Up At London department store Selfridges, French...

Zara to Charge Customers a Fee for Returning Goods Bought Online

Without fanfare or a major announcement, Zara last week began charging fees for online shoppers returning its clothes. The 1.95 pound...