Top 25 DTC Sites: Smaller Brands Thriving Online
At first blush, the top direct-to-consumer brands in the second quarter appear to have little in common. There’s a maker of high-end...
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- Jul 15, 2020
- 8 min
Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?
In early May, while the high streets of major cities in Europe and North America were emptied of customers kept home by lockdowns, one...
- Jul 15, 2020
- 5 min
How to Reach Customers Who Still Don’t Like Shopping for Clothes Online
Neiman Marcus had been planning a gradual rollout of its customer service app, called Connect, which allows employees to recommend...
- Jul 15, 2020
- 6 min
Gen Z Still Loves Fast Fashion, but Boohoo Investors are Spooked
Gen Z are often cited as the most sustainably minded generation. But for a large proportion of young consumers, it’s not easy to stop...
- Jul 14, 2020
- 2 min
Gucci Reveals Snapchat AR Shopping Experience
At its yearly Snap Partner Summit held last month, Snapchat unveiled a host of new features including a global shoe try-on creation. The...
- Jul 14, 2020
- 2 min
Why Brand Packaging is Essential
A brand’s product may be perfect, but if it’s packaged poorly all bets are off. This is the one thing that Jesse Genet, co-founder and...
- Jul 8, 2020
- 2 min
Verishop Launches Shoppable Social Content
Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable...
- Jul 8, 2020
- 5 min
Gen Z isn’t ready to rent clothes — yet
Liam Baines, 20, from Manchester shops regularly for second-hand clothes on Depop, but is uncertain when asked about renting clothes. “I...
- Jul 8, 2020
- 5 min
Websites Used to be Secondary to Stores. That Dynamic is Shifting.
Investing in online is now no longer a choice for fashion. At a time when most stores have been closed to traditional shoppers,...
- Jul 8, 2020
- 5 min
The Pandemic Is Rewriting the Rules of Retail
Retailers need to stop expecting business to return to “normal.” There’s no going back to how it was anytime soon. Even before the...
- Jul 8, 2020
- 3 min
How Lululemon Built Athleisure’s Leading Brand
As most of the fashion world scrambled to survive an apocalyptic downturn brought on by the coronavirus pandemic, activewear label...
- Jul 8, 2020
- 2 min
Nike Plans to Cut Jobs in Digital Push
(Reuters) – Nike Inc (NKE.N) on Friday warned of job cuts as the world’s largest footwear maker ramps up efforts to sell directly to...
- Jul 8, 2020
- 2 min
Snapchat’s Shoppable Show
Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original...
- Jul 4, 2020
- 2 min
The North Face Launches Free Virtual Summer Camp Program
The North Face ‘Summer Base Camp’ is a two-week summer camp program offering a variety of free online experiences taught by the brand’s...
- Jul 4, 2020
- 2 min
Burberry’s Video Game Venture
Burberry’s TB monogram summer collection is going virtual. The luxury label created a new video game that lets characters dress up in its...
- Jul 1, 2020
- 2 min
American Eagle Outfitters Launches New Slow Fashion Business ‘Unsubscribed’
American Eagle Outfitters is shifting from its typical fast fashion model with the launch of ‘Unsubscribed’, a new women’s apparel and...
- Jun 30, 2020
- 3 min
Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million
The athleisure company’s first acquisition is a bet on the future of fitness and a way to further tie into the lives of its customers....
- Jun 27, 2020
- 1 min
Kanye West and Gap Ink a Deal
Expect Yeezy Gap in stores and online in 2021. Full Story at GQ Mens Fashion…
- May 26, 2020
- 5 min
Department Stores Are Dying. Could Artificial Intelligence Replace Them?
The Yes is a shopping app that uses AI to give you all the variety of a department store with none of the headaches. Department stores...
- May 26, 2020
- 3 min
How Growth For Indie Retail Is Forecasted Post Covid-19
The COVID-19 crisis is forecasted to make major changes in the retail business, and, when the dust from the crisis settles, some of the...
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