The Future of Luxury Is Freedom
Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing...
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- May 26, 2020
- 3 min
Could Antiviral Fabrics Take Off With Luxury Shoppers?
A leading Italian manufacturer has perfected an antiviral fabric, one of the first of its kind. Vogue Business unpicks the potential. Can...
- May 26, 2020
- 4 min
Direct-to-Consumer Brands’ Average Sales Revenue is To Soar 85% by 2020
Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty,...
- May 26, 2020
- 5 min
‘Squad Shopping’: Share, Ask, Interact – Shop Online With Your Friends
A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key...
- May 26, 2020
- 3 min
What Will Post Pandemic Progression Look Like?
There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...
- May 26, 2020
- 11 min
After Covid-19: What Changed For (the) Good?
Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...
- May 20, 2020
- 5 min
COVID-19 Could Usher in a New Normal, Sustainability, Social Purpose
In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more...
- May 20, 2020
- 3 min
Does ‘Business Comfortable’ Have Staying Power?
The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance...
- May 20, 2020
- 7 min
Every £1 Spent Is A Vote For How Consumers Want to Live
Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...
- May 20, 2020
- 17 min
7 Brands That Got Inclusive Marketing Right
Inclusive marketing describes campaigns that embrace diversity by including people from different backgrounds or stories that unique...
- May 20, 2020
- 2 min
Miley Cyrus Talks The Talk On The Digital-Only Cover Of WSJ
WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ....
- May 20, 2020
- 7 min
Gamified Experiences: Can Playful Moments Stop Your Customers in Their Tracks?
Marketers and business leaders have been talking about gamification for years now. But what does gamification mean, and how can you use...
- May 20, 2020
- 2 min
Is Pinterest The New Shoppable Platform?
Shopping Spotlights is Pinterest’s new feature, allowing users to purchase curations by guest editors, including influencers and...
- May 20, 2020
- 2 min
It’s Hard To Sell Clothes, Other Than Leggings And Sweatpants
While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...
- May 19, 2020
- 2 min
104 Million Subscribers and 25 Billion Views, Gamer PewDiePie King Of The Internet
In 2010, a broke college student in Sweden with a gritty webcam and unkempt hair started posting videos of himself playing video games....
- May 19, 2020
- 9 min
Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...
- May 17, 2020
- 6 min
Can Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?
From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...
- May 17, 2020
- 4 min
Dining Booking Platforms Are Expanding Beyond Restaurants
With no one dining in restaurants, reservation platforms are in the midst of a pivot. As retail reopening looms, questions remain about...
- May 16, 2020
- 2 min
Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up
The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...
- May 15, 2020
- 9 min
The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...
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