As most of the fashion world scrambled to survive an apocalyptic downturn brought on by the coronavirus pandemic, activewear label Lululemon’s share price rose to an all-time high last month. The originator of pricey yoga leggings, and other activewear that often doubles as daywear, has been an early winner of what is expected to be a years-long financial crisis. Consumers stuck at home are still in the market for flattering comfort clothes, like the brand’s velvety-soft “Ali

The athleisure company’s first acquisition is a bet on the future of fitness and a way to further tie into the lives of its customers. Lululemon, the purveyor of expensive athleisure and activewear, is betting on the future of personalized remote exercise as a way to reach customers by acquiring Mirror, a home fitness start-up that sells a $1,495 wall-mounted machine for streaming workout classes. The $500 million purchase, which Lululemon announced on Monday, is the company’