The Year of the Ox becomes an even more important shopping holiday in an increasingly globalized, intrapandemic world.  From February 12 through the 26, the new year is celebrated by millions of consumers in China and all over the world as a time of cleansing, gift-giving, and good luck. This year, as New York Fashion Week continues to diminish in importance and China’s economic recovery surges ahead of the west post-covid, brands are prioritizing the APAC consumer. According