On Feb. 9, US apparel group HanesBrands, owner of labels like Champion, Playtex and Dim, announced it intends to reconsider its activity in Europe, a strategic decision aimed at “optimising the business.” Despite recording a 4.3% revenue slump in 2020, down to $6.64 billion, the North Carolina-based group still remains an interesting player. Indeed, the labels owned by HanesBrands were generally resilient last year, their business boosted by demand for athleisure apparel and