The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers. Adidas is putting Reebok up for sale, the company said Tuesday, likely at a steep discount to the $3.8 billion it spent 16 years ago to acquire the Boston-based brand, best known for its retro styles. The deal is expected to close quickly, as Adidas said it plans to remove the brand from its reporting as of the
The Year of the Ox becomes an even more important shopping holiday in an increasingly globalized, intrapandemic world. From February 12 through the 26, the new year is celebrated by millions of consumers in China and all over the world as a time of cleansing, gift-giving, and good luck. This year, as New York Fashion Week continues to diminish in importance and China’s economic recovery surges ahead of the west post-covid, brands are prioritizing the APAC consumer. According
Adidas just appointed Fear of God’s Jerry Lorenzo to lead the creative and business strategy of its basketball division.
Full Story at Complex Style… #adidascollab #JerryLorenzo #partnership #fearofgod #topstories #adidas
Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original programming—including shows like Driven and Endless—rack up millions of views each day as users are drawn into the short-content video series. To engage viewers even further, Snapchat is now introducing its first shoppable show. Titled The Drop, the show centers around the creation and launch of streetwear clothing collections from luxury design
The Superstar, the bowling bag, and more. “A partnership to begin a partnership,” says the press release accompanying the much-anticipated photos of the first “duo” from Prada for Adidas, news of which arrived last week. In other words, Prada reminds us: This is just the beginning. It starts with a shoe, of course—a Prada-produced version of the iconic shell-toe Superstar. (The shoe has been part of the Adidas lexicon since 1969, but is perhaps best known as a part of the de