Direct-to-Consumer Brands’ Average Sales Revenue is To Soar 85% by 2020
Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty, respectively, but most DTC brands are not seeking billion-dollar valuations or quick flips to bigger incumbents, new research from the Interactive Advertising Bureau found. According to the research from the IAB, digital advertising’s biggest trade group, an overwhelming majority of DTC disruptors (90%) report they are profitable, are looking to expand