Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must learn how to think small and either create their own new brands or acquire disruptive DTC brands. With VC dollars at the ready, funding is enabling the growth of challenger brands and is expected to continue through 2021. More related articles: Farfetch’s next move? testing the resale market, Retail at risk: analysts cite resale revolution, R

Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must learn how to think small and either create their own new brands or acquire disruptive DTC brands. With VC dollars at the ready, funding is enabling the growth of challenger brands and is expected to continue through 2021. More related articles: Farfetch's next move? testing the resale market, Retail at risk: analysts cite resale revolution,