#digital

Feb 2, 2021
1 min

Off-White reveals Spring/ Summer 2021 via digital Imaginary TV

Image courtesy of Off-White – Spring/ Summer 2021 Virgil Abloh does enjoy breaking the rules. His latest video presentation, in this case the Off-White Spring/ Summer 2021 collection, which debuted online Tuesday lunchtime in Europe, is a case in point. The American designer unveiled his new collection as part of a multi-media and multi-disciplinary display, via an imaginary TV network, called Imaginary TV. Teasing the concept the day before with scratchy techy punk videos; m

Jan 13, 2021
4 min

TikTok Has Forever Changed The Way We Predict Trends In Fashion

For the most part, last year began like any other. Most of us celebrated New Year’s Eve with large festivities, dressed in our best outfits to ring in the exciting year ahead. No one could have anticipated that our daily wardrobes would soon turn into a sea of loungewear as we began working from home and spending more time indoors than ever before. Despite the fact that we spent the majority of days in leggings and sweatpants, one could still argue that fashion thrived in mor

Jan 11, 2021
6 min

2021 Fashion-Tech Predictions

2020 took an unexpected turn, making it clear that annual fashion-tech predictions can only account for the expected. Now, the fashion industry is more adept at shifting its gears. With stores closed, luxury customers migrated online and gravitated toward purchases that better fit their at-home lifestyles. This year, we can anticipate continued momentum in areas of fashion-tech that came into play last year — including, perhaps, an enhanced appreciation for the business benef

Dec 23, 2020
1 min

Kosuke Kawamura Celebrates ‘Cyberpunk 2077’ With Collaborative T-Shirt Capsule

Fresh from his appearance on this year’s HB100 list, Japanese artist Kosuke Kawamura has revealed a new collaboration with Cyberpunk 2077 and Good Smile Company. The collection fuses Kawamura’s collage style with details from the recently-released game, with the new designs appearing across a series of T-shirts and a standout acrylic light. The capsule of T-shirts features long-sleeve and short sleeve bearing a large-scale Cyberpunk 2077-themed graphic designed by Kawamura. E

Dec 20, 2020
1 min

ComplexLand Attendees Rocked Epic Head & Shoulders Avatar Hairstyles

ComplexLand attendees upgraded their avatars with these Head & Shoulders hairstyles. Full Story at Complex Style… #gamification #twitch #ComplexLand #HeadampShoulders #videogame #digital

Nov 4, 2020
3 min

How K-Beauty Brands Are Using TikTok To Build a Gen Z Following

This year has proved to be a boon for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through paid campaigns. But now the focus is on more unpaid efforts to achieve brand awareness, with brands honing in on specific strategies. Among them are MBX-owned brands Kaja and I Dew Care. Kaja joined TikTok in Nov. 2019 and now has 1.4 million followers, while I Dew Care started its channel in Dec. 2019 and has around 410,000 followers. Neither

Jul 8, 2020
2 min

Verishop Launches Shoppable Social Content

Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable social content. “We started Verishop because we saw that online shopping is not fun. Many e-commerce platforms are search-driven — just for the customers who know what they want. It’s boring and uninspiring,” explained co-founder and CEO, Imran Khan, a former Snap Inc. executive. “We wanted to bring browsing and entertainment to online shopp

Jul 8, 2020
2 min

Nike Plans to Cut Jobs in Digital Push

(Reuters) – Nike Inc (NKE.N) on Friday warned of job cuts as the world’s largest footwear maker ramps up efforts to sell directly to customers through its online and retail channels. The planned layoffs come after the company on Thursday reported a $790 million quarterly net loss, its first in more the two years, as its wholesale business bore the brunt of footwear retailers and department stores shutting down due to the coronavirus outbreak. Shares of the Dow component were

May 26, 2020
5 min

‘Squad Shopping’: Share, Ask, Interact – Shop Online With Your Friends

A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key takeaways: More than $413 billion of goods will be sold through social e-commerce in China by 2022, an almost fivefold increase from $90 billion in 2017. Squadded Shopping Party hopes to bring this concept to the West by letting its users go shopping together on fashion e-commerce sites, as if inside a virtual mall. Online group activities lik