Greg Selkoe is leaving the successful esports conglomerate to start a new venture that’s less “frat house” and more diverse. FaZe Clan, an esports lifestyle conglomerate, helped turn gamers into a new class of social media influencers. Now, several top executives behind FaZe Clan are leaving to start a competing organization called XSET. Since its founding in 2010, FaZe Clan has grown from a team of Call of Duty players to a multipronged media company, encompassing influencer

Once considered an opportunity to reach mainly male consumers, the world of esports and gaming is now attracting a growing pool of beauty brands and their female shoppers. Last week, MAC Cosmetics launched in China its second collaboration with the popular Tencent mobile game Honor of Kings, revealing a collection of 11 products corresponding to the game’s characters. The collaboration is inspired by five male heroes, named Bai, Shouyue, Yun, Xin and Liang, which are also mem

The increasingly popular FaZe Clan has collaborated with the NFL for a new merch collection. Launched ahead of the NFL’s Draft-A-Thon, the first-ever virtual draft due to take place this week, the limited-edition merch features throwback designs on both t-shirts and hoodies. “It’s an absolute honor for FaZe Clan to be teaming up with the NFL and personally a dream come true,” said FaZe Clan founder FaZe Banks. “Our merch collab and participating in the Draft-A-Thon will be th

25 million US fans to make E-Sport an Olympic game Esports, competitive video gaming, is fast becoming one of the most popular spectator sports in the world, especially among young men. There are an estimated 25 million US fans and 250 million viewers worldwide, and most of them also play. By 2020, it’s estimated that 70 million people may watch a single esports final. Game developers are now borrowing tactics from the traditional sports industry and establishing competitive

Staple discusses the project in an exclusive interview. jeffstaple and the Overwatch League have announced a new collaboration to create an authentic esports kit for gamers. “Each of the 20 Overwatch League teams will have their own unique home and away kits for the 2020 season,” according to the league. The designs will utilize pin-dot mesh fabric for breathability and a lightweight fit alongside side gussets for adjustability. The full kit will include a short-sleeve jersey

25 million US fans to make E-Sport an Olympic game Esports, competitive video gaming, is fast becoming one of the most popular spectator sports in the world, especially among young men. There are an estimated 25 million US fans and 250 million viewers worldwide, and most of them also play. By 2020, it’s estimated that 70 million people may watch a single esports final. Game developers are now borrowing tactics from the traditional sports industry and establishing competitive