Last week, The North Face x Gucci teased an unexpected team-up with Pokémon GO. After making fans patiently wait, the Italian fashion house and Niantic have now revealed details of the anticipated collaboration. Pokémon GO players around the world can now dress their avatars in The North Face x Gucci T-shirts, bucket hats and backpacks. Available at more than 100 Pokéstops, the capsule can be virtually acquired via geo-drop at select Gucci stores and Gucci Pin pop-ups. In add

Fashion and gaming took their relationship public in 2020, so what does that mean for 2021? After years of flirtation resulting in trophy cases, esports organization collaborations and popular game characters appearing on products for global fashion and apparel companies, brands have officially entered the digital world — and in a big way. With the real world on pause due to COVID-19, companies were quick to notice that fashion enthusiast gamers were recreating runway ensembl

Customize your ComplexLand avatar with exclusive Gucci sneakers and apparel. Full Story at Complex Style… #digitalgaming #virtualreality #gaming #gamification #gucci #videogame

Management and media company TalentX Gaming has launched a new house for social media stars and creators to hone their gaming skills toward competition at the highest level. Dubbed SwayGaming, the collective of influencers will be in the vein of Sway L.A. — which is home to many stars from the shortform platform TikTok — and will include its former members such as Quinton Griggs, Griffin Johnson, Kio Cyr and TikTok star Vinnie Hacker, who have left to join SwayGaming. They ar

Greg Selkoe is leaving the successful esports conglomerate to start a new venture that’s less “frat house” and more diverse. FaZe Clan, an esports lifestyle conglomerate, helped turn gamers into a new class of social media influencers. Now, several top executives behind FaZe Clan are leaving to start a competing organization called XSET. Since its founding in 2010, FaZe Clan has grown from a team of Call of Duty players to a multipronged media company, encompassing influencer

As many shoppers remain indoors, either to follow shelter-in-place guidelines or out of fear of mass gatherings, gaming is gaining traction in the beauty space. Drest, the gaming app launched last fall by former Porter editor Lucy Yeomans, launched a beauty partnership with makeup artist Mary Greenwell on May 1. Drest users can now choose custom digital makeup looks for the 12 available avatars, which could already be dressed in fashion pieces. Greenwell will be curating new

Staple discusses the project in an exclusive interview. jeffstaple and the Overwatch League have announced a new collaboration to create an authentic esports kit for gamers. “Each of the 20 Overwatch League teams will have their own unique home and away kits for the 2020 season,” according to the league. The designs will utilize pin-dot mesh fabric for breathability and a lightweight fit alongside side gussets for adjustability. The full kit will include a short-sleeve jersey