At its yearly Snap Partner Summit held last month, Snapchat unveiled a host of new features including a global shoe try-on creation. The platform is now rolling out its first big-brand partnership utilizing the AR feature with four styles of footwear from Gucci. The luxury label is sponsoring an AR lens that displays virtual versions of its shoes on a Snapchat user’s feet. Gucci created four digital pairs of shoes, including its Gucci Ace, Gucci Rhyton, Gucci Tennis 1977, and

Retailers need to stop expecting business to return to “normal.”  There’s no going back to how it was anytime soon. Even before the Covid-19 pandemic and economic crisis, brick-and-mortar retailers had been fighting a fierce battle against Amazon and other e-commerce players. Those challenges have now accelerated at staggering speed. The latest data from McKinsey shows that consumers are likely to keep the behaviors they’ve adopted amid stay-at-home orders, such as more onlin

The COVID-19 crisis is forecasted to make major changes in the retail business, and, when the dust from the crisis settles, some of the entrepreneurs best positioned to start over and make a connection with consumers will be independent retailers, according to a handful of industry watchers. The crisis has changed people’s lives and their needs. They’ll be looking for retailers who will reflect their needs, said Paco Underhill. As founder of the market-research company Enviro