#loungewear

Jan 3, 2021
3 min

Fuzzy Slippers for a Frazzled Year

Once upon a time, slippers were reserved for the hours spent indoors before and after work. But for the masses working from home this year, dress codes have been transformed — business casual, who? — including footwear. Farewell, heels; hello, fuzzy slides. Cloudlike open-toed shoes have become a cozy quarantine staple. “They kind of cover all those grounds and are good for wearing in the house, but also you can run out in them and be fine,” said Beth Goldstein, executive dir

Aug 12, 2020
1 min

Launching Loungewear

#sleepwear #loungewear #launches #womenswear #menswear #drop #new #athleisure #slounge

Jul 16, 2020
2 min

This Prada Look Explains Pandemic Fashion

July 14th’s Prada menswear show, the final “solo” effort from Miuccia Prada before she is joined by co-creative director Raf Simons, was one for the books. The collection included a mix of artful collarless suiting and smartly tailored sweatsuits. Soft knits were presented alongside technical fabrics without much fanfare. There was even some Linea Rossa–labeled sportswear put on display. Like so much classic Prada, the clothes read as unfussy, intelligent, and wildly wearable

Jul 1, 2020
5 min

Sustainable Sleepwear Brand Talks Antibacterial, Antiviral Fabrics

In the past, antibacterial and antiviral fabric treatments were merely an “add-on” feature — but according to Dagsmejan, a sustainable Swedish-Swiss sleepwear company, these technologies “have become a must-have” due to the coronavirus pandemic. Antibacterial fabrics have been around for many years, as they’ve been particularly useful for performance-oriented sportswear, the company said. “Traditionally, [antibacterial technology] has been a finishing applied to the knitted f

May 20, 2020
3 min

Does ‘Business Comfortable’ Have Staying Power?

The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance of routine and to dress in something marginally work-appropriate, there is little reason to sacrifice comfort for style when, at most, you will be seen from the waist up in a virtual meeting. After all, why would anyone want to be uncomfortable in their own home? Even Anna Wintour posted a picture of herself at her computer, dressed in trac

May 19, 2020
5 min

‘More Pivots In 8 Weeks Than In The 8 Years Prior’: Workwear Brands Are Rewriting Their Playbooks

Naturally, makers of workwear are denying that workwear is a dying category — but Instagram feeds full of off-kilter #WFHFits and Zoom meetings tell a different story. Add to that the recent reports that stalwarts J.Crew and Brooks Brothers have declared bankruptcy and sought a buyer, respectively, and the category’s future is questionable, at best. As days in quarantine grow, more large companies are announcing that their employees won’t be going back to the office this year

May 14, 2020
3 min

How Aerie Established A TikTok Following In Two Weeks

After launching a TikTok account two weeks ago, Aerie is going all in on the platform. When Aerie closed all of its U.S. and Canada stores and most employees started working from home, on March 17, the brand began focusing on how to evolve its marketing strategy to bring more positivity to customers without overselling product. Like many brands, TikTok wasn’t something the company had tried prior to quarantine orders, but it had been on the marketing team’s radar for a while.

May 14, 2020
3 min

Out of Clothes? You Can Always Use a Pillow

There are officially no rules anymore when it comes to posting Insta-worthy outfits. Even amid a global pandemic, creativity abounds, and that’s how I assume the #pillowchallenge got started on Instagram. The social media challenge involves taking one or more large pillows and fashioning them into a minidress via a belt around the middle. Yes, your back is totally exposed, but from the front it looks like the kind of waist-cinching, thigh-skimming confection you might expect

May 14, 2020
5 min

How Socks Became The Unexpected Fashion Hero Of Lockdown

Just because we’re not going out, doesn’t mean we can’t put our best foot forward I’m calling it: socks are the new shoes. Just as staying in is the new going out, conference calls are the new birthday drinks and a flourishing sourdough starter is the new aspirational accessory in our topsy-turvy world, so outdoor footwear has been swiftly relegated in favour of its former deputy. Socks. It’s a dismal time in most respects, sure, but a really exciting time where your second d

May 14, 2020
2 min

In a Bathrobe and Downing a Martini, Meryl Streep Pulls Off the Perfect #WFH Look

Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th Birthday Celebration, in honor of the Broadway composer Stephen Sondheim. Tony Award–winning actress Donna Murphy delivered a majestic rendition of “Send in the Clowns,” and longtime Sondheim collaborator Bernadette Peters closed the event with a quietly powerful a cappella version of “No One Is Alone” from Into the Woods that surely had many vie

Apr 29, 2020
3 min

Loungewear 2.0: The Adidas Track Pants I’ve Been Living In

Editors share “the item they wear to death,” whether it be a basic white tee or a super-trendy jumpsuit. Prepare yourself (and your credit card) for some guilt-free shopping. Portland, Oregon, reminds me of my loving family, gorgeous vineyards, home-cooked meals, freshly-brewed coffee, fields of crisp greenery…and my beloved Adidas track pants. They say home is where the heart is, and these pants, purchased in my hometown, definitely have a soft spot in my heart. My love affa

Apr 27, 2020
4 min

The Stars of the USWNT Have a Smart Solution for Your WFH Style

Some experts suggest trying not to put too-high expectations on yourself during self-isolation (the pressures related to that Shakespeare-wrote-King-Lear-under-quar meme are real, to say the least). But Megan Rapinoe, Christen Press, Tobin Health, and Meghan Klingenberg are not your average women. If that wasn’t immediately obvious from their World Cup wins—the United States Women’s National Team, on which they all play, has won the most recent two World Cups and remains the

Apr 25, 2020
2 min

Fashion Girls Everywhere Are Wearing This $3 Item at Home

Back in November, we covered the rise of hero socks, which quickly became the centerpiece of many stylish outfits. Fast forward to spring, and amidst circumstances that have many of us staying at home, we’ve noticed many Instagram posts featuring cozy socks. This makes perfect sense (all the better to pad around the house in, right?). But upon closer inspection, we realized there was a clear preference for one sock brand, in particular: Nike. Pinterest PHOTO: @NLMARILYN With

Jan 1, 2020
3 min

The Demand For Genderless Kids Apparel Is On The Rise

With millennials and Gen Z entering into parenthood, genderless clothing for babies and kids under the age of 12 is on the rise. “More childrenswear brands are targeting millennial parents, as the generation now accounts for the majority of new parents,” said Ayako Homma, consultant at Euromonitor International. “Millennial parents appear to be more open-minded when it comes to gender and prefer to give their children more clothing options in different colors and styles, with

May 1, 2019
7 min

The $70 Billion Quest For A Good Night’s Sleep

Rest has become the ultimate luxury. I’m pinned down to my bed, like a fish caught in a net. I’m trapped under a cozy, chunky knit blanket made by Bearaby, a six-month old startup. The blanket looks light and fluffy, but do not be deceived: It weighs 20 pounds. I have given up trying to wiggle or roll around underneath it, so here I am, just staring blankly at the ceiling. A few minutes later, I’ve dozed off, and I will not wake up for eight and a half hours. [Photo: Bearaby]

Apr 20, 2019
10 min

Dream Ticket: How Sleep Became A Billion-Dollar Business

Tiredness is the new norm – no wonder companies are selling sleep aids from spooning robots to cuddle blankets. How did a restful night become a luxury item? Rockwell Shah speaks with almost evangelical zeal about sleep. He is the CEO of Pzizz, an app that “designs dynamic audio” to get you to “sleep at the push of a button”; for him, bedtime is a “sleep experience”. Does he use his own app? “Oh my God! All the time.” As a sleep entrepreneur, what is his bedtime routine like

Oct 22, 2018
12 min

Upscale Pajamas, Luxury Bedding, Spooning Robots: How Sleep Became Commodified

Getting a good night’s sleep is a luxury — and can come at a high price. While serving as a guest speaker during a dinner thrown by the Economic Club of Washington, Amazon CEO and noted rich person Jeff Bezos shared one of the secrets to his success: lots and lots of sleep. “I go to bed early,” Bezos said. “I think better, I have more energy, my mood’s better.” It makes sense that the world’s wealthiest person puts such an emphasis on his beauty rest. Sleep is now a luxury pa

Aug 25, 2017
6 min

Investing In The Growing Sleep-Health Economy

There are billions of dollars stuffed into the mattress! That’s the amount that American consumers spend on bedding, white noise machines, medicine, sleep coaches, and a long list of other products and services to help get a better night’s sleep. According to the Centers for Disease Control and Prevention (CDC), more than one in three Americans does not get enough sleep – roughly the same number of Americans who are obese. Sleep insufficiency exacts a high human cost in physi