#luxury

Feb 12, 2021
4 min

How Fashion Is Celebrating Year of the Ox

2021’s Lunar New Year will commence on February 12th, marking the start of the Year of the Ox. Chinese urban myth says that those born in their given zodiac year must wear red to ward off bad luck every single day of the New Lunar Year, believing they will encounter more troubles than usual in their zodiac year of birth. While red underwear is the default way to wear red, fashion brands have launched a slew of capsules consisting of red apparel and accessories dedicated to th

Jan 30, 2021
1 min

Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon

From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends. From the Lakers’ NBA 2020 Championship trophy case to Cardi B’s hair, its news to no one that the Louis Vuitton (PARIS:MC.PA -3.62%) monogram is everywhere. But maintaining this level of hype over hype for over a century is no simple feat. So how exactly did they do it? Credit: Hypebeast – Click to read the full article Merchandising and Design Experts (MA

Jan 12, 2021
2 min

Gucci Celebrates Chinese New Year with Robotic Friend

As fashion houses big and small are releasing ox-themed capsules to tap into the gifting tradition of China’s lunar New Year holiday, which lands on Feb. 12 this year, Gucci is taking a playful approach. The Italian powerhouse is combining the celebrations for the Year of the Ox with the 50th anniversary of manga and anime character Doraemon, the Japanese cat-shaped robot, which comes to Earth to help young boy Nobita Nobi navigate his daily adventures. On Jan. 12, the brand

Jan 6, 2021
1 min

The New Gucci x The North Face Collab is now Available on Pokémon Go

Last week, The North Face x Gucci teased an unexpected team-up with Pokémon GO. After making fans patiently wait, the Italian fashion house and Niantic have now revealed details of the anticipated collaboration. Pokémon GO players around the world can now dress their avatars in The North Face x Gucci T-shirts, bucket hats and backpacks. Available at more than 100 Pokéstops, the capsule can be virtually acquired via geo-drop at select Gucci stores and Gucci Pin pop-ups. In add

Jan 5, 2021
4 min

Why 2021 Will be a Bumper Year for M&A

After months of quiet and stalled deals, 2020 closed in a flurry of M&A (mergers and acquisitions) activity, setting a pace that is likely to continue in 2021. That’s the view of analysts across the luxury sector. “Covid has added to the pressure from demand going to a very concentrated number of winning brands,” says Francesca Di Pasquantonio, head of luxury goods, equity research at Deutsche Bank. “This creates the conditions that are favourable to selling to others, mergin

Jan 4, 2021
7 min

Who is the Next Supreme?

Who is the next Supreme? The fashion industry ponders this question as the biggest name in streetwear emebegins 2021 under the ownership of VF Corp., which acquired the brand for $2.1 billion this fall. Streetwear’s rise in the last decade was palpable, with Louis Vuitton andSupremecollaborating on a collection, Virgil Abloh being named men’s artistic director of Vuitton, and hoodies and logos taking over the runway. Its influence is still evident today as consumers, stuck at

Dec 22, 2020
1 min

Thanks to Gucci’s North Face Collab, Going Outside Has Never Looked Better

The long-anticipated partnership delivers a wide range of apparel and camping gear. Full Story at GQ Mens Fashion… #luxury #outdoorsy #collab #gucci #topstories #thenorthface #guccixnorthface

Dec 15, 2020
1 min

Prada and Adidas’s Latest Hit Is Here

The A+P Luna Rossa 21 looks like a boat shoe from space. Full Story at GQ Mens Fashion… #pradaxadidascollab #luxury #luxurycollab #sneakers #prada #collab #pradaxadidas #topstories #adidas

Dec 11, 2020
1 min

ASAP Rocky’s AWGE Creative Agency Links With Amina Muaddi for New Collaboration

Though no specifics have been unveiled just yet, fans can expect to have access starting Dec. 11. Previously, Muaddi collaborated with Rihanna. Full Story at Complex Style… #luxury #AminaMuaddi #collab #womenswear #menswear #celebrity #topstories #luxuryfashion #ASAPRocky

Oct 23, 2020
1 min

How Jerry Lorenzo’s Fear of God Is Reinventing Luxury American Fashion

Jerry Lorenzo of L.A. label Fear of God wants to be the next Ralph Lauren. With the release of his new seventh collection, suddenly that dream is in sight. Full Story at GQ Mens Fashion… #luxury #streetwear #menswear #fearofgod #topstories

Oct 23, 2020
1 min

Moncler and Rick Owens Launch New Collab Collection

The new collection is largely focused on outerwear pieces, though prospective buyers also have a pair of snow boots to look forward to in the lineup. Full Story at Complex Style… #fashion #luxury #collaboration #collab #highend #topstories #trends

Aug 5, 2020
8 min

The Contemporary Market Needs a Rebrand

As the pandemic hit, LoveShackFancy Founder Rebecca Hessel Cohen was advised by peers and partners to be conservative when it came to producing her latest collection of ruffled mini-dresses and tiered skirts, mostly priced around $300. All around her, brands were shrinking inventory by reducing the number of styles per collection, with some companies skipping a season altogether. But Hessel Cohen did not want to lose out on the season that best reflects the soft, bohemian, ul

Aug 5, 2020
4 min

The Next Beauty Destination? The Grocery Aisle

Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place. What started as a quirk of the pandemic lockdowns – for a while this spring, supermarkets were among the only options for buying cosmetics or skin-care products in person — may become a more permanent feature of the beauty retail landscape. Most Sephora and Ulta Beauty locations are open again, as are department store beauty counters. But beauty brands are looking fo

Aug 5, 2020
6 min

The Off-Price War Heats Up

Valentino’s lost spring is a boon for Madaluxe Group. The distributor, which generates the majority of its revenue from passing luxury brands’ unsold products along to off-price retailers like Gilt Groupe and Saks Off Fifth, is having a banner summer. Virtually every brand is scrambling to unload inventory that failed to move during the lockdowns before the summer holiday season. The luxury distributor, in fact, has purchased more inventory so far in 2020 than it did in all o

Jul 15, 2020
8 min

Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?

In early May, while the high streets of major cities in Europe and North America were emptied of customers kept home by lockdowns, one shopping mall in Shanghai had its busiest day since it opened a few years earlier — a record that was beaten the very next day, and again the next day after that. It seems hard to believe in this age of the retail apocalypse, but during China’s nationwide May holiday period from May 1 to 5, Shanghai Village saw sales grow 63 percent compared t

Jul 14, 2020
2 min

Gucci Reveals Snapchat AR Shopping Experience

At its yearly Snap Partner Summit held last month, Snapchat unveiled a host of new features including a global shoe try-on creation. The platform is now rolling out its first big-brand partnership utilizing the AR feature with four styles of footwear from Gucci. The luxury label is sponsoring an AR lens that displays virtual versions of its shoes on a Snapchat user’s feet. Gucci created four digital pairs of shoes, including its Gucci Ace, Gucci Rhyton, Gucci Tennis 1977, and

Jul 8, 2020
2 min

Burberry Evolves Product Approach with New RTW Business Chief

Burberry is evolving its approach to product with the company creating three new business units and hiring a new ready-to-wear business chief. As part of this, a former Burberry merchandising director, Adrian Ward-Rees, is re-joining the firm and will lead the RTW unit. Ward-Rees “has extensive experience in luxury retail and apparel” and was previously at Christian Dior where he served as Senior VP and MD of Dior Homme for the past four years. He’s also worked at Lane Crawfo

May 26, 2020
3 min

The Future of Luxury Is Freedom

Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing to that fundamentally human need to communicate who you are and how you fit into the social hierarchy. Through the ages and across cultures, status has been expressed in a multitude of ways, from the tone of one’s complexion to the size of one’s kingdom. But fundamentally, signalling status has long been about possessing something that is w

May 26, 2020
11 min

After Covid-19: What Changed For (the) Good?

Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest stages of the pandemic, the luxury industry has been highly attuned to the spread of the coronavirus—and its massive implications for the sector. Luxury brand owners felt the first rumblings of the storm when Covid-19 spread through China, the country whose citizens accounted for 90% of global luxury market growth in 2019. When the virus reach

Feb 10, 2020
4 min

Who Are You Rewearing? Sustainability Takes the Spotlight on the Oscars Red Carpet

The fight against climate change has officially come for awards shows. But what are these gestures actually accomplishing? LOS ANGELES, United States —Like many young Hollywood ingenues before her, rising star Kaitlyn Dever has been pegged by Louis Vuitton as one to watch. For her first Academy Awards ceremony on Sunday night, the LVMH-owned brand dressed Dever, who has earned accolades for roles in the coming-of-age flick “Book Smart” as well as the Netflix series “Unbelieva