#madetrendsoriginal

May 21, 2020
1 min

Covid-19 & The Retail Industry: An Overview

MADE Trends introduces "Covid-19 & The Retail Industry". In this new report, MADE Trends explores a post-COVID future for retail, where brands and consumers alike will be forced to collaborate and evolve in creative new ways. After years of "retail apocalypse" predictions, the coronavirus pandemic has thrown the industry into truly uncharted waters where it feels like only the strongest will survive. But when the dust settles, we suggest there is an opportunity for a retail r

May 21, 2020
2 min

How Community Drives DTC Success

One value of direct-to-consumer is that customers have easy access to a brand: it’s simple to find, understand, and purchase; and they feel like they understand the company’s mission more intimately than they would with the average legacy brand. But it also creates direct access to your customers. You can make the most of this by building a direct line of communication and soliciting feedback from followers, shaping future product updates, and marketing campaigns around what

May 21, 2020
2 min

Building A Brand In the Direct-to-Consumer Era

MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct sales channels or simply take inspiration from a new generation of marketers. We’re living in the age of the direct-to-consumer brand. Originally exemplified by disruptors like Glossier and Everlane, the term “DTC” has largely become shorthand for a brand that targets millennial consumers using a strategy that includes an emphasis on brand

May 12, 2020
2 min

"Sustainability: A Starting Point" Guide to What Sustainability Means for 2020

Even before the impact of Covid-19, the fashion industry was in the process of adjusting to a new reality, where old ways of manufacturing and selling weren’t able to keep up with new global standards and rising consumer expectations around sustainability and transparency. MADE Trends’ deck “Sustainability: A Starting Point” is an overview of key trends and changing consumer attitudes, illustrated with best-in-class examples from leading environmentally conscious brands to re

May 11, 2020
2 min

Greta Gang VS Hyper Kid

Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent Generation (50%) and baby boomers (42%). Some of Gen Z are more inspired by figures like Greta Thunberg and no-waste queen Lauren Singer. Activism comes naturally to this cohort, who vote with their wallet and will abandon a brand they feel disagrees with their views. They feel a deep association between their behaviors as a consumer and a ci

May 11, 2020
3 min

Greta Gang VS Hyper Kid

May 10, 2020
2 min

5 Post-Covid Consumer Personas

Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public places in which to do things or be seen, their spending priorities have shifted. We have identified five key personas to categorize consumers, based upon their long-term behavior as well their response to the pandemic: Homebody This consumer was already embracing the #JOMO (joy of missing out) trend, now they’re investing in quality loungewear a

Apr 29, 2020
2 min

Animal Crossing Could Set New Horizons For Business Opportunities

As the world is on pause and everyone is staying home during the coronavirus pandemic, consumers have found ways to live their own “digital lives”. Animal Crossing: New Horizons came out about a month ago, and everyone across generations has been actively playing. Animal Crossing: New Horizons has no disturbing graphic content, no time limit, and let its users create their own digital lives; and as everyone is staying home, this is a perfect opportunity for users to replicate

Apr 8, 2020
2 min

BOPIS Is The Future

With e-commerce making up an increasing share of retail sales year over year, it seems a natural choice for retailers across categories to invest in. However, there are some retail experiences that seem to just not translate online: chief among them, off-price and dollar stores. When it comes to discount e-commerce, strategies differ. TJ Maxx has sold online since 2013, but the parent company’s Home Goods brand does not, and it brought Marshall’s online just last year. Challe

Apr 7, 2020
2 min

Focus On The Home

As millennials age and increase spending power, the home becomes increasingly important for shopping and self-expression. A steady increase in direct-to-consumer brands dedicated to home goods, particularly bedding and now cookware and kitchen accessories, reflects a rising interest in JOMO (joy of missing out) over FOMO, and home cooking over-ordering in. Developing categories include bathroom textiles and accessories, such as higher-end towels or fashionable robes. Behavior

Apr 1, 2020
2 min

Fast Fashion Is A Feminist Issue

Fast fashion is a feminist issue – In fast fashion, 80% of the people making our clothing are young women, ages 18 to 24, most of whom earn less than $3 a day, according to the nonprofit group Remake. – Teen Vogue & Slow Factory Nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. And these consumers are putting their dollars where their values are, spending $128.5 billion on susta

Apr 1, 2020
2 min

More Consumer Stay In

As more consumers stay in, categories related to the home may also benefit as a result of the fear around COVID-19, or coronavirus, as more local and state governments encourage citizens to self-isolate and avoid social activity or commuting. Amid the coronavirus spread, economists are worried about the impact the virus would have on the economy and are already observing a shift in consumer demand. Over the upcoming months, consumers will be willing to spend more for products

Mar 31, 2020
2 min

BOPIS Is The Future

Mar 18, 2020
2 min

Retail Effect On The Gross Domestic Product Amid Coronavirus

As the economy grows, the calculation of the gross domestic product only "measures the size of a nation's economy and doesn't reflect on a nation's welfare" (Kapoor, Debroy, 2019). The gross domestic product was created during World War II by the economist Maynard Keynes. Keynes demonstrated that the gross domestic product should be calculated by creating the sum of private consumption, investment, and government spending. However, in modern society, environmental and health

Mar 18, 2020
2 min

Retail Effect On The Gross Domestic Product Amid Coronavirus

As the economy grows, the calculation of the gross domestic product only “measures the size of a nation’s economy and doesn’t reflect on a nation’s welfare” (Kapoor, Debroy, 2019). The gross domestic product was created during World War II by the economist Maynard Keynes. Keynes demonstrated that the gross domestic product should be calculated by creating the sum of private consumption, investment, and government spending. However, in modern society, environmental and health

Mar 17, 2020
1 min

E-Sports Gaming 2020 & Beyond

25 million US fans to make E-Sport an Olympic game Esports, competitive video gaming, is fast becoming one of the most popular spectator sports in the world, especially among young men. There are an estimated 25 million US fans and 250 million viewers worldwide, and most of them also play. By 2020, it’s estimated that 70 million people may watch a single esports final. Game developers are now borrowing tactics from the traditional sports industry and establishing competitive

Mar 11, 2020
2 min

Fast Fashion Is A Feminist Issue

Fast fashion is a feminist issue - In fast fashion, 80% of the people making our clothing are young women, ages 18 to 24, most of whom earn less than $3 a day, according to the nonprofit group Remake. - Teen Vogue & Slow Factory Nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. And these consumers are putting their dollars where their values are, spending $128.5 billion on susta

Mar 11, 2020
2 min

More Consumer Stay In

Mar 11, 2020
2 min

The Rise of Resale – The Afterlife Is Luxury

How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about rotation, not accumulation. Research shows that younger consumers are driven by two key priorities: to be seen in new styles constantly and to be sustainably conscious. So there is much to celebrate in the phenomenal rise of the resale clothing market which offers variety, value, and sustainability. Changing attitudes towards ownership is propelli

Mar 11, 2020
2 min

Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry

2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned about environmental and social issues and have started to consider how their clothes are made, what they’re made of and what happens to them after they’re worn. The answer to these questions increasingly guides purchasing decisions, so there is a moral and economic imperative for the apparel industry to claim more responsibility across the s