Retail has suffered in the last few months, particularly big shopping centers. Malls have seen declining foot traffic, retailers bowing out and an increased consumer preference for e-commerce. While in-store holiday attractions are usually a big draw, this year they may not be enough to convince consumers to risk entering a mall. Westfield’s evp of media sales, Ghadi Hobeika, said that last year’s in-store holiday activations drove a boost in foot traffic. The company hosted