What Fashion Can Learn From the Wild Success of McDonald’s Travis Scott Collab
When McDonald’s teamed up with Travis Scott last month, so many of the musician’s hungry fans flocked to the fast-food chain that some locations ran out of Quarter Pounders. McDonald’s drive-thru employees were briefed on the lingo to expect from restaurant-goers: “Cactus Jack sent me” — Cactus Jack is Scott’s sometimes-moniker and the name of his record label — meant the customer was ordering the $6 Travis Scott meal: a Quarter Pounder with cheese and bacon, medium french fr