#menfashion

Jun 30, 2020
5 min

Meet Mowalola Ogunlesi, the British-Nigerian Designer Kanye West Hired to Lead the Yeezy Gap Design

Shortly after Gap confirmed it’s partnering with Kanye West on a Yeezy line that’s set to drop in the first half of 2021, 25-year-old designer Mowalola Ogunlesi posted to her Instagram account that she would lead the Yeezy Gap design team. West is a longtime fan of the British-Nigerian designer—in 2018 it was rumored that she would be working with him in some capacity, and he and his family wore her designs for a Father’s Day photo—but the move and overall deal still feels su

Jun 30, 2020
2 min

Jerry Lorenzo’s Fear of God Presents Spring 2020 Essentials Collection

Jerry Lorenzo has unveiled the new Spring 2020 Essentials collection from Fear of God. The new line features minimalism-minded design across a run of pieces including tees, polos, hoodies, polar fleeces, and sweats. Speaking with Vogue earlier this month, Lorenzo reflected on how he’s adapted his intentions for the Essentials line since first launching it five years ago. “To me, what I was doing with Essentials felt dishonest after a while, because it was just a watered-down

Jun 27, 2020
4 min

Harris Reed Is Designing the Gender-Fluid Fashion of the Future, One Harry Styles Blouse at a Time

Minimalism often seizes designers in periods of uncertainty: when the fashion industry is on the ropes, say, or when a given designer needs a reset. But the work of Harris Reed, the 23-year-old English-American designer, suggests that fashion is entering a new period of exuberance. Reed just graduated from Central Saint Martins, fashion’s most prestigious graduate school, but has already been hard at work: dressing Ezra Miller in a feathered top hat and Solange in a portrait

May 26, 2020
5 min

Department Stores Are Dying. Could Artificial Intelligence Replace Them?

The Yes is a shopping app that uses AI to give you all the variety of a department store with none of the headaches. Department stores have been on the decline for years, and now that the pandemic has emptied brick-and-mortar stores, they may die out entirely. But the concept of being able to easily browse different brands and products still resonates with many shoppers. A new app called The Yes is built to be a virtual department store. Julie Bornstein [Image: The Yes] The a

May 26, 2020
3 min

How Growth For Indie Retail Is Forecasted Post Covid-19

The COVID-19 crisis is forecasted to make major changes in the retail business, and, when the dust from the crisis settles, some of the entrepreneurs best positioned to start over and make a connection with consumers will be independent retailers, according to a handful of industry watchers. The crisis has changed people’s lives and their needs. They’ll be looking for retailers who will reflect their needs, said Paco Underhill. As founder of the market-research company Enviro

May 26, 2020
3 min

The Future of Luxury Is Freedom

Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing to that fundamentally human need to communicate who you are and how you fit into the social hierarchy. Through the ages and across cultures, status has been expressed in a multitude of ways, from the tone of one’s complexion to the size of one’s kingdom. But fundamentally, signalling status has long been about possessing something that is w

May 26, 2020
3 min

Could Antiviral Fabrics Take Off With Luxury Shoppers?

A leading Italian manufacturer has perfected an antiviral fabric, one of the first of its kind. Vogue Business unpicks the potential. Can your clothing protect you from Covid-19? A leading Italian luxury manufacturer says it has developed an antiviral fabric that may, and major luxury brands are snapping it up. Albini Group, best known as a dress shirt fabric supplier to companies including Kering, Armani, Ermenegildo Zegna and Prada, has developed new ViroFormula fabrics, cr

May 26, 2020
4 min

Direct-to-Consumer Brands’ Average Sales Revenue is To Soar 85% by 2020

Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty, respectively, but most DTC brands are not seeking billion-dollar valuations or quick flips to bigger incumbents, new research from the Interactive Advertising Bureau found. According to the research from the IAB, digital advertising’s biggest trade group, an overwhelming majority of DTC disruptors (90%) report they are profitable, are looking to expand

May 26, 2020
5 min

‘Squad Shopping’: Share, Ask, Interact – Shop Online With Your Friends

A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key takeaways: More than $413 billion of goods will be sold through social e-commerce in China by 2022, an almost fivefold increase from $90 billion in 2017. Squadded Shopping Party hopes to bring this concept to the West by letting its users go shopping together on fashion e-commerce sites, as if inside a virtual mall. Online group activities lik

May 26, 2020
3 min

What Will Post Pandemic Progression Look Like?

There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have shifted as everyone and everything tries to adjust, but we wanted to know if this really is the dawn of something different or just a momentary blip before it all goes back to business as usual? So we asked our community, what are you really going to change? This report explores the long-term attitudes – not short term reactions – that brands

May 26, 2020
11 min

After Covid-19: What Changed For (the) Good?

Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest stages of the pandemic, the luxury industry has been highly attuned to the spread of the coronavirus—and its massive implications for the sector. Luxury brand owners felt the first rumblings of the storm when Covid-19 spread through China, the country whose citizens accounted for 90% of global luxury market growth in 2019. When the virus reach

May 21, 2020
1 min

Covid-19 & The Retail Industry: An Overview

MADE Trends introduces "Covid-19 & The Retail Industry". In this new report, MADE Trends explores a post-COVID future for retail, where brands and consumers alike will be forced to collaborate and evolve in creative new ways. After years of "retail apocalypse" predictions, the coronavirus pandemic has thrown the industry into truly uncharted waters where it feels like only the strongest will survive. But when the dust settles, we suggest there is an opportunity for a retail r

May 21, 2020
2 min

How Community Drives DTC Success

One value of direct-to-consumer is that customers have easy access to a brand: it’s simple to find, understand, and purchase; and they feel like they understand the company’s mission more intimately than they would with the average legacy brand. But it also creates direct access to your customers. You can make the most of this by building a direct line of communication and soliciting feedback from followers, shaping future product updates, and marketing campaigns around what

May 21, 2020
2 min

Building A Brand In the Direct-to-Consumer Era

MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct sales channels or simply take inspiration from a new generation of marketers. We’re living in the age of the direct-to-consumer brand. Originally exemplified by disruptors like Glossier and Everlane, the term “DTC” has largely become shorthand for a brand that targets millennial consumers using a strategy that includes an emphasis on brand

May 20, 2020
5 min

COVID-19 Could Usher in a New Normal, Sustainability, Social Purpose

In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more sustainable industry and contributing to the social good. And with the uncertainty COVID-19 has brought, it’s understandable that cash-strapped companies would view any programs that are not critical to their immediate survival as unnecessary right now. But we can’t afford to lose the momentum we’ve built in terms of raising awareness and taking acti

May 20, 2020
3 min

Does ‘Business Comfortable’ Have Staying Power?

The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance of routine and to dress in something marginally work-appropriate, there is little reason to sacrifice comfort for style when, at most, you will be seen from the waist up in a virtual meeting. After all, why would anyone want to be uncomfortable in their own home? Even Anna Wintour posted a picture of herself at her computer, dressed in trac

May 20, 2020
3 min

Menswear: Will The Momentum Last?

The last few years have seen an explosion in men’s fashion, both in a monetary and cultural sense. The menswear market as a whole has been growing faster than women’s, though it remains smaller overall. In 2018, Balenciaga said millennial men are among its biggest sales drivers and Euromonitor estimated that men’s would continue to outpace women’s at least until 2022. And thanks to the flourishing crossover between streetwear and luxury led by designers like Virgil Abloh and

May 20, 2020
7 min

Every £1 Spent Is A Vote For How Consumers Want to Live

Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap the benefits When the UK fully emerges from the coronavirus lockdown and shoppers are allowed out again for non-essential purchases, their local high street could be a very different place from the one they left in March. Since the pandemic gripped the nation, a string of big-name retailers have fallen into administration or announced store c

May 20, 2020
2 min

It’s Hard To Sell Clothes, Other Than Leggings And Sweatpants

While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new data shows, shaped by waves of panic buying and even payouts of government aid. The latest bump in online spending came after the government sent out stimulus payments to tens of millions of American households beginning on April 11. Beyond what might be temporary shifts, consumer habits appear to be changing in ways that may well endure be

May 17, 2020
6 min

Can Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?

From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese consumers care? In The United States, Lil Mikela, a digital influencer was created in 2016 by Trevor McFredies & Sara Decou On December 31, one of China’s biggest pop stars took the stage for Bilibili’s New Year’s Eve Gala. Before millions of mostly post ’90s-born viewers, Luo Tianyi played the guzheng, a classical Chinese stringed instrument, li