#newyork

Apr 28, 2020
3 min

FOMO Is Over. Give In to the Joy of Letting Go.

As the days of quarantine drag on, many women are reveling in the relinquishment of high heels, painful waxes and constricting garments. Self-seclusion, Week 1. I’d been planning to watch over the health of loved ones. But I’d also been looking forward to having time on my hands: long idle hours during which I’d administer liberal doses of self-love. Ordinarily that would have meant communing with my wardrobe, weeding out nonessentials, planing my skin to ageless perfection,

Feb 12, 2020
7 min

How to Get Your Customer to Come Back

In an era when ‘customer lifetime value’ is one of the most important measurements of retail success, these tactics will help build loyalty. NEW YORK, United States — Audrey McLoghlin built women’s shirting label Frank & Eileen, a profitable, more-than-$25 million-a-year business, by not only focusing on finding new customers, but also convincing them to come back again and again. Instead of blitzing Instagram with ads or hiring a PR firm, she relied on wholesale partners to

Feb 10, 2020
1 min

Workwear Finesse Follows the Return of Dubbleware

American heritage workwear rises to the surface as Dubbleware returns for Spring/Summer 2020. After 60 years out of the spotlight, classic North American workwear brand Dubbleware steps up with a tight seasonal delivery. Born in Boston way back in the 1920’s, the brand stood as a household name of the workwear world, heralded for its quality finishing that has allowed their product to remain a fan favourite of the vintage market. With their Spring/Summer 2020 relaunch comes a

Feb 5, 2020
2 min

Workwear Codes & Technical Styling Define JICHOI’s FW20 “Great Day” Collectio

Already established itself as a name to watch in the budding South Korean fashion landscape, Seoul-based label JICHOI has unveiled its latest with an expansive Fall/Winter 2020 collection. Titled “Great Day,” the range is defined by its unisex mix defined by workwear codes and technical styling. Indebted to distinct sportswear elements, the FW20 collection touches on uniforming with its concise textile choices and tonal looks that reference a muted dark color palette. Leading

Jan 30, 2020
6 min

The Photographer of Choice for Influencers Is Everywhere

Bryant Eslava, 27, shoots the biggest online stars, and in the process, has become one himself. There are several big milestones in an influencer’s life: hitting a million followers, getting your first brand deal, and (for the very lucky) landing a photo shoot with Bryant Eslava. Mr. Eslava, a 27-year-old photographer, is known for working with the biggest social media stars, often before they hit the mainstream. His Instagram feed, on which he has accrued more than 4.4 milli

Jan 20, 2020
2 min

Target unveils new activewear brand ‘All in Motion’

Target is upping its presence in the world of activewear with the launch of ’All in Motion,’ its new activewear brand. Set to launch this month both in Target stores and online, the brand will offer a range of apparel and athletic accessories such as weights and yoga mats, all designed to reflect the company’s “commitment to quality, sustainability and inclusivity,” the company said, via a press release. To appeal to the changing consumer needs, the brand’s apparel is made wi

Dec 31, 2019
1 min

Field Notes: Sustainably Made Winter Gift Guide

Winter warriors seeking last-minute gifts, look no further. Sustainably savvy shoppers can peruse Wrangler’s prime holiday picks, which feature stylish throwback looks and cozy sherpas. Consider the brand’s winter denim pieces, such as its ’80s Zip Front Sherpa Lined Denim Jacket that pairs well with chunky sweaters and layered looks, or the Oversize Sherpa Patch Denim Jacket, which includes sherpa on the inside and out. While Wrangler admittedly “uses a lot of cotton,” it d

Dec 31, 2019
1 min

Technology, Innovation, Partnerships Power Fashion Apparel Market

Amid consumer demands for greater sustainability as well as improved fit, comfort and performance, the textile industry responded with a variety of innovations in 2019, which will start to be seen in spring and fall 2020 collections. Dovetailing with these efforts are technology providers that are offering various solutions to help companies better manage supply chains and sourcing aimed at creating more circular economies. Companies are also forging partnerships to meet the

Dec 11, 2019
5 min

What Happens When a Weddings Influencer Gets Divorced?

Stone Fox Bride made Molly Rosen Guy the face of bohemian weddings. Then her marriage ended. A woman who bought her wedding dress at Stone Fox Bride was probably going to wear a flower crown along with it. She most likely idolized the Olsen twins and had an active Instagram presence. Her wedding was not going to be religious, but it was going to be spiritual, and her vows might even include curse words. She was going to buck tradition, and she was going to do it in a sunset-p

Nov 22, 2019
1 min

12 On-Sale Designer Combat Boots That Are Better Than Docs

Lug sole boots are cropping up as one of the biggest trends of the season (trust us, we asked the experts), but instead of reaching for classic Doc Martens or actual workwear brands, we’re more inclined to buy designer duds. Those cult-worthy Bottega Veneta boots are still sold out everywhere, but we found some equally great options to sub-in for winter. From Valentino to The Row to Simon Miller, here are 12 pairs of combat boots that happen to be on major discount, courtesy

Nov 21, 2019
1 min

40 Fail-Safe Guy Gifts That Will Not Disappoint Him

Stumped by what to get the dudes in your life this holiday season? Allow us to assist. We suggest easy classics, practical kitchen goods he should probably own, and a multipack of underwear because men can always use more. Here, ELLE’s roundup of the best guy gifts of the season. Full story on Elle.com More trendy gifts articles: Runway Trends, Megatrends, Women trends MadeTrends is a fashion trend forecasting agency based in NYC. For your industry-specific 2020 forecast, ple

Nov 20, 2019
1 min

The Most Important Fashion Pieces of the 2010s

The best items in fashion and streetwear that defined each year of the 2010s decade, including Off-White x Nike, Kith Mercer pants, Thrasher hoodies and more. Full Story at Complex Style… MadeTrends is a fashion trend forecasting agency based in NYC. For your industry-specific 2020 forecast, please contact us. #fashion #menfashion #art #virgilabloh #denim #kanyewest #futura #newyork #2010fashion #madetrends #jeans #culture #gucci #lifestyle

Nov 19, 2019
1 min

Every streetwear place you have to shop in New York City

If you are looking for the streetwear hidden gems in New York City, here is your golden guide New York City is known to be the cultural capital of the world. In regards to fashion, New York has its place as one of the world’s great fashion capitals. From department stores to hidden boutiques, streetwear treasure items, New York City is the place where you will find those gems. Whether you are visiting, looking for the latest streetwear trend, or digging for that one piece you

Nov 19, 2019
1 min

Social Climbing Has a Whole New Meaning

The nubbly fitness obsession that forces you to unplug and concentrate or — AAAAH! On a Friday evening last spring, Zack Woodruff picked up two college friends and drove seven hours down Interstate 65: through Indianapolis, bourbon country and the rolling hills of Appalachia. Full Story at New York Times Fashion and Style… More lifestyle trends article: ShopYourFit, Travel. MadeTrends is a fashion trend forecasting agency based in NYC. For your industry-specific 2020 forecast

Nov 18, 2019
1 min

The Skimm to Open Holiday Pop-up Boutique and E-commerce Shop

In an effort to take the stress out of holiday shopping, The Skimm, a media company that helps Millennials live smarter, will open a pop-up boutique and e-commerce shop. The pop-up boutique, at 909 Broadway in New York, will be open Nov. 29 through Dec. 24. The e-commerce site goes live today at shop.theskimm.com. Dubbed the “Celebrate Smarter Shop,” both the pop-up and e-commerce shop will feature more than 150 fashion, fitness, accessory and home decor items. The pop-up

Nov 17, 2019
1 min

Fred Perry Opens Flagship in SoHo

Fred Perry has set down new roots in SoHo. The British brand known for its laurel wreath logo on Friday night opened the doors to its new North American flagship, an 11,000-square-foot store at 483 Broome Street. This replaces a 1,350-square-foot store that was located nearby at Greene and Prince Streets. Although smaller, the store is a bright corner unit with a bank of windows. This is only Fred Perry’s third store in the U.S., joining units in Brooklyn and Boston. There

Nov 13, 2019
4 min

A Sculpture for Brooklyn’s New Golden Age?

Hank Willis Thomas strives for “Unity” in his public artwork at the Brooklyn Bridge. By Martha Schwendener Standing at the newly constructed intersection of Tillary and Adams Streets, near the exit from the Brooklyn Bridge, is a new, 22-foot bronze arm with the index finger pointing skyward. Commissioned by New York City’s Percent for Art program, the permanent sculpture was created by Hank Willis Thomas and is titled “Unity” (2019). Is this outstretched arm a new greeting at