In 2010, a broke college student in Sweden with a gritty webcam and unkempt hair started posting videos of himself playing video games. Now, PewDiePie is by far the most popular person on YouTube. He has over 100 million subscribers and 25 billion views on his videos. For perspective, The New York Times has six million subscribers. While watching his videos, I found myself wondering: What is it about PewDiePie? Why and how has he been able to capture so much attention? It’s a