The social media platform has become a prime destination for Gen Z to escape reality and delve into their dream visual identities during quarantine. In recent years, Pinterest has proven itself to be much more than a destination for moms to save weeknight dinner ideas or Millennials to plan their future weddings. Especially in quarantine, the platform has served as a fashion resource, providing a space for Gen Zers to cope with the newfound uncertainy of their formative years

Shopping Spotlights is Pinterest’s new feature, allowing users to purchase curations by guest editors, including influencers and publishers. Former Teen Vogue editor in chief Elaine Welteroth, influencer Blair Eadie, interior designer Sarah Sherman Samuel and publications such as Refinery29, Domino and Who What Wear are partnering with Pinterest for the launch. “A big focus of our product roadmap in the shopping space the last 18 months has been to bridge the gap between peo