The Demand For Genderless Kids Apparel Is On The Rise
With millennials and Gen Z entering into parenthood, genderless clothing for babies and kids under the age of 12 is on the rise. “More childrenswear brands are targeting millennial parents, as the generation now accounts for the majority of new parents,” said Ayako Homma, consultant at Euromonitor International. “Millennial parents appear to be more open-minded when it comes to gender and prefer to give their children more clothing options in different colors and styles, with