With e-commerce making up an increasing share of retail sales year over year, it seems a natural choice for retailers across categories to invest in. However, there are some retail experiences that seem to just not translate online: chief among them, off-price and dollar stores. When it comes to discount e-commerce, strategies differ. TJ Maxx has sold online since 2013, but the parent company’s Home Goods brand does not, and it brought Marshall’s online just last year. Challe

With e-commerce making up an increasing share of retail sales year over year, it seems a natural choice for retailers across categories to invest in. However, there are some retail experiences that seem to just not translate online: chief among them, off-price and dollar stores. When it comes to discount e-commerce, strategies differ. TJ Maxx has sold online since 2013, but the parent company’s Home Goods brand does not, and it brought Marshall’s online just last year. Chall