#safetheplanet

May 26, 2020
3 min

What Will Post Pandemic Progression Look Like?

There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have shifted as everyone and everything tries to adjust, but we wanted to know if this really is the dawn of something different or just a momentary blip before it all goes back to business as usual? So we asked our community, what are you really going to change? This report explores the long-term attitudes – not short term reactions – that brands

May 21, 2020
1 min

Covid-19 & The Retail Industry: An Overview

MADE Trends introduces "Covid-19 & The Retail Industry". In this new report, MADE Trends explores a post-COVID future for retail, where brands and consumers alike will be forced to collaborate and evolve in creative new ways. After years of "retail apocalypse" predictions, the coronavirus pandemic has thrown the industry into truly uncharted waters where it feels like only the strongest will survive. But when the dust settles, we suggest there is an opportunity for a retail r

May 20, 2020
3 min

Does ‘Business Comfortable’ Have Staying Power?

The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance of routine and to dress in something marginally work-appropriate, there is little reason to sacrifice comfort for style when, at most, you will be seen from the waist up in a virtual meeting. After all, why would anyone want to be uncomfortable in their own home? Even Anna Wintour posted a picture of herself at her computer, dressed in trac

May 12, 2020
2 min

"Sustainability: A Starting Point" Guide to What Sustainability Means for 2020

Even before the impact of Covid-19, the fashion industry was in the process of adjusting to a new reality, where old ways of manufacturing and selling weren’t able to keep up with new global standards and rising consumer expectations around sustainability and transparency. MADE Trends’ deck “Sustainability: A Starting Point” is an overview of key trends and changing consumer attitudes, illustrated with best-in-class examples from leading environmentally conscious brands to re

May 11, 2020
2 min

Greta Gang VS Hyper Kid

Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent Generation (50%) and baby boomers (42%). Some of Gen Z are more inspired by figures like Greta Thunberg and no-waste queen Lauren Singer. Activism comes naturally to this cohort, who vote with their wallet and will abandon a brand they feel disagrees with their views. They feel a deep association between their behaviors as a consumer and a ci

May 11, 2020
3 min

Greta Gang VS Hyper Kid

Apr 29, 2020
3 min

Loungewear 2.0: The Adidas Track Pants I’ve Been Living In

Editors share “the item they wear to death,” whether it be a basic white tee or a super-trendy jumpsuit. Prepare yourself (and your credit card) for some guilt-free shopping. Portland, Oregon, reminds me of my loving family, gorgeous vineyards, home-cooked meals, freshly-brewed coffee, fields of crisp greenery…and my beloved Adidas track pants. They say home is where the heart is, and these pants, purchased in my hometown, definitely have a soft spot in my heart. My love affa

Apr 29, 2020
4 min

How Chinatown Market Is Using IGTV to Grow Its Audience and Move Product

Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product release and collaboration with some sort of video component. Now, it’s putting a bigger emphasis on IGTV. According to Chinatown Market president Dan Altmann, the brand has cranked up its IGTV efforts in the past few weeks, launching several new series, both product-related and not, in an effort to grow its online following and take advantage of a

Apr 29, 2020
18 min

50 Years of Earth Day: What’s Better Today, and What’s Worse

Here are 10 big environmental victories — and 10 big failures. Earth Day turns 50 today. The original wave of coast-to-coast demonstrations in 1970 not only transformed American priorities, leading to landmark legislation like the Clean Air Act, but helped shape the modern global environmental movement. In the past half-century, air and water pollution have plummeted in the United States, the bald eagle is no longer endangered, and environmental laws pioneered in America have

Mar 18, 2020
2 min

Retail Effect On The Gross Domestic Product Amid Coronavirus

As the economy grows, the calculation of the gross domestic product only "measures the size of a nation's economy and doesn't reflect on a nation's welfare" (Kapoor, Debroy, 2019). The gross domestic product was created during World War II by the economist Maynard Keynes. Keynes demonstrated that the gross domestic product should be calculated by creating the sum of private consumption, investment, and government spending. However, in modern society, environmental and health

Mar 18, 2020
2 min

Retail Effect On The Gross Domestic Product Amid Coronavirus

As the economy grows, the calculation of the gross domestic product only “measures the size of a nation’s economy and doesn’t reflect on a nation’s welfare” (Kapoor, Debroy, 2019). The gross domestic product was created during World War II by the economist Maynard Keynes. Keynes demonstrated that the gross domestic product should be calculated by creating the sum of private consumption, investment, and government spending. However, in modern society, environmental and health

Mar 11, 2020
2 min

The Rise of Resale – The Afterlife Is Luxury

How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about rotation, not accumulation. Research shows that younger consumers are driven by two key priorities: to be seen in new styles constantly and to be sustainably conscious. So there is much to celebrate in the phenomenal rise of the resale clothing market which offers variety, value, and sustainability. Changing attitudes towards ownership is propelli

Mar 11, 2020
2 min

Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry

2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned about environmental and social issues and have started to consider how their clothes are made, what they’re made of and what happens to them after they’re worn. The answer to these questions increasingly guides purchasing decisions, so there is a moral and economic imperative for the apparel industry to claim more responsibility across the s

Mar 11, 2020
2 min

The Future is Circular – How the Sneakers Giants Became Eco-Friendly

The current system of ‘take, make, dispose’ is increasingly unsustainable. In order to protect our dwindling resources, and ensure the future prosperity of our planet we must start to transition from a linear model to a circular one, implementing a cradle-to-cradle approach where the product’s end life is factored into the initial design. A circular economy that is based on reducing waste can unleash trillions of dollars in growth opportunities in materials net saving, job cr

Mar 3, 2020
2 min

Four Consumers Expectations For 2020 And Beyond

End of Ownership The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business models continue to evolve. Fashion players will increasingly tap into this market to gain access to new consumers seeking both affordability and a move away from the permanent ownership of clothing. Noting new power players like The Real Real, Thred-Up, and Urban Outfitters Nuuly. Getting Woke Younger generations’ passion for social and environme