Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared. In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more tim

At its yearly Snap Partner Summit held last month, Snapchat unveiled a host of new features including a global shoe try-on creation. The platform is now rolling out its first big-brand partnership utilizing the AR feature with four styles of footwear from Gucci. The luxury label is sponsoring an AR lens that displays virtual versions of its shoes on a Snapchat user’s feet. Gucci created four digital pairs of shoes, including its Gucci Ace, Gucci Rhyton, Gucci Tennis 1977, and

Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable social content. “We started Verishop because we saw that online shopping is not fun. Many e-commerce platforms are search-driven — just for the customers who know what they want. It’s boring and uninspiring,” explained co-founder and CEO, Imran Khan, a former Snap Inc. executive. “We wanted to bring browsing and entertainment to online shopp