Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will Shanghai’s wholesale experiment be a viable model for the rest of us? As her team started to return to work after the extended Chinese New Year break, Meimei Ding had a difficult decision to make. Six weeks ago, her team were logging on to video conference calls from every corner of China, a country brought to a standstill by the coronavirus be