The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers. Adidas is putting Reebok up for sale, the company said Tuesday, likely at a steep discount to the $3.8 billion it spent 16 years ago to acquire the Boston-based brand, best known for its retro styles. The deal is expected to close quickly, as Adidas said it plans to remove the brand from its reporting as of the

While fans patiently wait for Supreme and Nike to drop their SB Dunk Lows, the duo has revealed another collaborative footwear style set to launch this week. An updated take on the Air Max Goadome boot will be available in a wine red hue and all-black colorway. The silhouette is constructed of premium leather material. The upper boasts a faux snakeskin pattern, giving the shoe a luxe look and feel. In true Swoosh fashion, the pair comes with Air Max cushioning that provides y

Sustainability and sneaker culture have never meshed all that well. That’s not to say there haven’t been plenty of successful “eco-friendly” kicks. Veja, the low-key trainer brand beloved by Meghan Markle and [checks notes] Rick Owens, makes no secret of its ethically-sourced, organically-grown materials. Adidas, meanwhile, has been crafting shoes using recycled ocean waste through its Parley program for half a decade now. And if you’ve ever listened to any podcast ever, then

They already make every moment into consumable content. What can it become? This article is part of our continuing Fast Forward series, which examines technological, economic, social and cultural shifts that happen as businesses evolve. LOS ANGELES — FaZe Clan could be called a media company, or an esports team, or an influencer marketing agency, or all of the above. “Something like who we are has never existed before,” said Lee Trink, the organization’s chief executive. He c