Consumers Think the Brands They Like Are the Most Sustainable
What makes a brand sustainable in the eyes of a consumer? Evidence from the Vogue Business Index survey of 8,400 luxury shoppers worldwide shows part of it comes down to how much they like the brand. The panel was asked to rank the extent to which each brand behaved in a responsible way towards society. No brand scored particularly highly on this measure, nor did the consumers show much recognition for any specific policies that brands were taking. One strong correlation did