As curbside pickup and a demand for “scan and go” and touchless transactions swelled during the pandemic — and remain prominent consumer preferences — the role of mobile devices and related technology has never been more important.
Here, Christian Floerkemeier, chief technology officer, vice president of product and cofounder of Scandit, discusses these trends and how his company is helping brands and retailers succeed in the current environments.
WWD: From your perspective
Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable social content. “We started Verishop because we saw that online shopping is not fun. Many e-commerce platforms are search-driven — just for the customers who know what they want. It’s boring and uninspiring,” explained co-founder and CEO, Imran Khan, a former Snap Inc. executive. “We wanted to bring browsing and entertainment to online shopp
Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original programming—including shows like Driven and Endless—rack up millions of views each day as users are drawn into the short-content video series. To engage viewers even further, Snapchat is now introducing its first shoppable show. Titled The Drop, the show centers around the creation and launch of streetwear clothing collections from luxury design