#technology

Jan 13, 2021
4 min

TikTok Has Forever Changed The Way We Predict Trends In Fashion

For the most part, last year began like any other. Most of us celebrated New Year’s Eve with large festivities, dressed in our best outfits to ring in the exciting year ahead. No one could have anticipated that our daily wardrobes would soon turn into a sea of loungewear as we began working from home and spending more time indoors than ever before. Despite the fact that we spent the majority of days in leggings and sweatpants, one could still argue that fashion thrived in mor

Jan 11, 2021
6 min

2021 Fashion-Tech Predictions

2020 took an unexpected turn, making it clear that annual fashion-tech predictions can only account for the expected. Now, the fashion industry is more adept at shifting its gears. With stores closed, luxury customers migrated online and gravitated toward purchases that better fit their at-home lifestyles. This year, we can anticipate continued momentum in areas of fashion-tech that came into play last year — including, perhaps, an enhanced appreciation for the business benef

Jan 10, 2021
1 min

‘Scan and Go’ Technologies Play Key Role in Contactless Retail

As curbside pickup and a demand for “scan and go” and touchless transactions swelled during the pandemic — and remain prominent consumer preferences — the role of mobile devices and related technology has never been more important. Here, Christian Floerkemeier, chief technology officer, vice president of product and cofounder of Scandit, discusses these trends and how his company is helping brands and retailers succeed in the current environments. WWD: From your perspective

Dec 19, 2020
1 min

The Best Fashion Content on TikTok This Year

You’re on TikTok, right? If not, let’s go – if only for the amazing fashion community on the rapidly growing social platform. (Trust us, though: fashion will be your gateway, but once you’re there, you’ll fall in love with what the rest of the app has to offer.) For those new around here, let us welcome you to the world of fashion TikTok, where the outfit changes are fast and furious, the transitions look like they were done by film industry experts and the soundtracks are to

Aug 5, 2020
1 min

New ‘Animal Crossing’ Designs Represent Skin Conditions Including Acne and Vitiligo

Customize your avatar with 19 skin types in eight skin tones. In a move to bring common skin realities such as acne and stretch marks to the virtual world of Animal Crossing: New Horizons, Gillette Venus has launched over 250 new “skinclusive” design codes for players to customize their avatars with. Designed in partnership with Nicole Cuddihy, also known as @acnhfashion on Twitter, the new options represent 19 skin types in eight skin tones, resulting in a bevy of combinatio

Jul 22, 2020
3 min

Frame Introduces Live Video Shopping Series With Bambuser

Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared. In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more tim

Jul 15, 2020
5 min

How to Reach Customers Who Still Don’t Like Shopping for Clothes Online

Neiman Marcus had been planning a gradual rollout of its customer service app, called Connect, which allows employees to recommend products and offer style tips directly to shoppers, even when they aren’t in stores. Starting in March, a handful of sales associates would begin a limited trial. But a pandemic is no time for beta testing. In March, Connect went live to over 4,000 store employees. Even after stores began to reopen, Connect proved a vital way to keep in touch with

Jul 14, 2020
2 min

Gucci Reveals Snapchat AR Shopping Experience

At its yearly Snap Partner Summit held last month, Snapchat unveiled a host of new features including a global shoe try-on creation. The platform is now rolling out its first big-brand partnership utilizing the AR feature with four styles of footwear from Gucci. The luxury label is sponsoring an AR lens that displays virtual versions of its shoes on a Snapchat user’s feet. Gucci created four digital pairs of shoes, including its Gucci Ace, Gucci Rhyton, Gucci Tennis 1977, and

Jul 8, 2020
2 min

Selfsized- Jeans that Fit Everyone in the Room

Given that the digitally native Gen-Z audience are regarded as a generation of impulse purchasers, Selfsized’s stretch technology will help protect brands from this group. Selfsized, which was first launched for S/S 20, received industry praise thanks to its unique feature that one single size jean can fit a wide range of different sized wearers perfectly. All Selfsized denim products have been developed with Calik Denim’s T-Power technology to eliminate elastane yarn slippag

Jul 8, 2020
2 min

Verishop Launches Shoppable Social Content

Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable social content. “We started Verishop because we saw that online shopping is not fun. Many e-commerce platforms are search-driven — just for the customers who know what they want. It’s boring and uninspiring,” explained co-founder and CEO, Imran Khan, a former Snap Inc. executive. “We wanted to bring browsing and entertainment to online shopp

Jul 8, 2020
2 min

Nike Plans to Cut Jobs in Digital Push

(Reuters) – Nike Inc (NKE.N) on Friday warned of job cuts as the world’s largest footwear maker ramps up efforts to sell directly to customers through its online and retail channels. The planned layoffs come after the company on Thursday reported a $790 million quarterly net loss, its first in more the two years, as its wholesale business bore the brunt of footwear retailers and department stores shutting down due to the coronavirus outbreak. Shares of the Dow component were

Jul 8, 2020
2 min

Snapchat’s Shoppable Show

Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original programming—including shows like Driven and Endless—rack up millions of views each day as users are drawn into the short-content video series. To engage viewers even further, Snapchat is now introducing its first shoppable show. Titled The Drop, the show centers around the creation and launch of streetwear clothing collections from luxury design

Nov 18, 2019
1 min

ShopYourFit Launches to Make Finding Fit and Size a Seamless Experience

Launching today, ShopYourFit aims to fix problems that continue to burden brands and online shoppers: wrong fit and returns. The online platform features a new technology, compatible with Apple and Android phones as well as Chrome OS, to scan users in real-time. The platform’s technology will then use the scans to find a selection of correct size, fit and style. Unlike other fit technology platforms, with a personalized profile, shoppers will be able to shop directly on the