School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly. School, as most of us know it, came to a halt this spring. There were no graduation gatherings and no proms. No study abroad or in-person summer classes. And what will happen in September is still largely unknown. Yet in the digital world, a different kind of academic community is thriving, one where students have created a niche of their own, al

In this new world of social distancing, TikTok is having a moment among brands and influencers. Fashion brands that have already been using the platform are counting on an uptick in time spent on the app in the coming weeks as Covid-19 continues to spread. According to influencer marketing agency Obviously, engagement on TikTok increased 27% from February to March, based on data gathered from the agency’s own influencer campaigns. As a result, companies like Ivory Ella — a mi

The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I saw it on another girl. And then another. And then another. I soon realized that Niagara Falls hadn’t suddenly become the preferred vacation destination of the Instagram set. It was just their preferred sweatshirt from Brandy Melville. Brandy Melville is synonymous with crop tops and tiny tanks, but the controversial one-size-fits-most store b