Style preferences for comfort established during the pandemic are here to stay, evidenced by consumer spending behaviour and spring collections. Consumers needed luxury brands to help them with anxiety reduction, sensory appeal, motivation and therapeutic value, Bain & Companyreportedlast July. Luxury is no longer about a price point; it’s about relevance. What’s most relevant to customers right now is an alignment of luxury and wellbeing, a pandemic-driven form of “comfort c