Since joining in 2013, Nordstrom’s Vice President of Creative Projects Olivia Kim has reinvigorated the retailer through trend-forward collaborations and a series of “pop-in shops” that not only made shoppers want to travel in-store, but to actually stay a while. Despite the lack of in-person shopping over the last year, Kim and her team continue to find interesting ways to liven up Nordstrom’s offerings. That is most certainly the case for its most recent project, an ode to

Style preferences for comfort established during the pandemic are here to stay, evidenced by consumer spending behaviour and spring collections. Consumers needed luxury brands to help them with anxiety reduction, sensory appeal, motivation and therapeutic value, Bain & Companyreportedlast July. Luxury is no longer about a price point; it’s about relevance. What’s most relevant to customers right now is an alignment of luxury and wellbeing, a pandemic-driven form of “comfort c

The athleisure company’s first acquisition is a bet on the future of fitness and a way to further tie into the lives of its customers. Lululemon, the purveyor of expensive athleisure and activewear, is betting on the future of personalized remote exercise as a way to reach customers by acquiring Mirror, a home fitness start-up that sells a $1,495 wall-mounted machine for streaming workout classes. The $500 million purchase, which Lululemon announced on Monday, is the company’