Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon

From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends.

From the Lakers’ NBA 2020 Championship trophy case to Cardi B’s hair, its news to no one that the Louis Vuitton (PARIS:MC.PA -3.62%) monogram is everywhere. But maintaining this level of hype over hype for over a century is no simple feat. So how exactly did they do it?

Credit: Hypebeast – Click to read the full article

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