top of page

Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon

From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends.

From the Lakers’ NBA 2020 Championship trophy case to Cardi B’s hair, its news to no one that the Louis Vuitton (PARIS:MC.PA -3.62%) monogram is everywhere. But maintaining this level of hype over hype for over a century is no simple feat. So how exactly did they do it?

Credit: Hypebeast – Click to read the full article

Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market.  Delivering researched and highly relevant insight on market conditions, emergent opportunities, and key products. MADE bespoke reports help clients to identify and capitalize on current and future market trends. For more information about these topics and market trends and strategy please contact MADE Trends.

#fashion #luxury #madetrends #culture #LVMH #fashionbusiness #louisvuitton

bottom of page