top of page

Bill Belichick, Who Wears Sweats to Work, Has Decided Now Is the Time to Start Dressing

Can nothing be normal anymore?

New England Patriots head coach Bill Belichick is as famous for his uniform as any coach can be: he’s known for his unique combo of hoodies, sweatshirts with the sleeves cut off, swishy Nike track pants, and a beanie perched on top of his head maximally askew. In other words, he looks like most of the world does right now, as more people than ever are staying home—and comfortable—to help prevent the spread of coronavirus. But today, in a video posted by the Patriots, Belichick (in his finest monotone, obviously) shared his appreciation for doctors, nurses, and medical workers and encouraged everyone to stay home. It was very nice, and will surely lead to a 1000% increase in New England residents willing to shelter in place. But the video was also shocking—jarring even.

That’s because the man who’s spent practically all his time in the spotlight wearing a ready-made work-from-home outfit was dressed up like all the golf clubs weren’t actually closed. Seated in front of a bookshelf containing the Bon Jovi biography, Belichick wore… a polo? And…tight-fitting denim??? We’re as baffled as you are.

Pablo S. Torre


How is Bill Belichick somehow the only person in America not wearing sweats right now

Embedded video

There are a couple possible explanations for this. The first is that Belichick has exposed an inescapable truth in our new topsy-turvy universe. Now that the rest of us, who normally take pains to look presentable while doing our jobs, are schlepping around in sweats, the Patriots coach is forced to flow in the opposite direction. If everyone is reversing their wardrobe, then the man who looks like a slob at work has a soul-deep need to look sharp while lazing around at home.

Another explanation? Like the rest of us, Belichick is grasping for even the smallest shreds of normalcy during this pandemic, and Googled around for guides on how to do that. If you’ve done the same spiral, you will recognize this line of thinking: get dressed! Don’t spend all day in your pajamas! Belichick is just following sound advice of the experts trying to keep us sane.

The final, and probably most likely, explanation is that, like so much of our current confounding reality, there is no good explanation. Nothing makes sense anymore—up is down, down is up, Tom Brady plays for the Tampa Bay Buccaneers. And king of loungewear Bill Belichick now wears a collared shirt and jeans.

Credit: GQ – Click here to view the article. 

MADE Trends is a fashion trend forecasting agency based in NYC. Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market. Delivering researched and highly relevant insight on market conditions, emergent opportunities and key products. MADE bespoke reports help clients to identify and capitalize on current and future 25 market trends. For your industry-specific forecast, please contact us.

#menfashion #whatshappening #covid19 #trendsthattranslate #BillBelichick #madetrends #coronavirus #trendforecast #lockdown

bottom of page