Building A Brand In the Direct-to-Consumer Era
MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct sales channels or simply take inspiration from a new generation of marketers. We’re living in the age of the direct-to-consumer brand. Originally exemplified by disruptors like Glossier and Everlane, the term “DTC” has largely become shorthand for a brand that targets millennial consumers using a strategy that includes an emphasis on brand; values, and transparency; ease of purchase; and products that have used in everyday life. The deck breaks down the five pillars of DTC success, including developing your brand, streamlining purchase experience, building community, and offering a unique marketing strategy. Then, we take a deep dive into strategies for reducing e-commerce friction, with the goal of converting new shoppers, maximizing basket size, and building customer loyalty. Finally, the deck ends with a round-up of new and interesting DTC brands by category, from fashion and beauty to housewares and CPG alternatives.
Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market. Delivering researched and highly relevant insight into market conditions, emergent opportunities, and key products. MADE bespoke reports help clients to identify and capitalize on current and future market trends. For more information about these topics and market trends and strategy please contact MADE Trends.