Back in November, we covered the rise of hero socks, which quickly became the centerpiece of many stylish outfits. Fast forward to spring, and amidst circumstances that have many of us staying at home, we’ve noticed many Instagram posts featuring cozy socks. This makes perfect sense (all the better to pad around the house in, right?). But upon closer inspection, we realized there was a clear preference for one sock brand, in particular: Nike.
With its socks at such an affordable price point, we couldn’t help but call out that Nike has the fashion crowd’s ringing endorsement. We think the popularity has something to do with the particular retro flavor of loungewear that has been bubbling since the beginning of the year.
Throwback sweatsuits with the kind of sweatpants that bunch around the ankle have been trending since January, and as our Managing Editor Kristen Nichols demonstrated, a sweatpant’s best friend is a pair of classic white socks. Celebs like Kaia Gerber re-ignited the trend of wearing socks over leggings in a ’80s Jazzercise manner back in February, influencers are on board with the look too, and we all know Princess Diana’s nostalgic athleisure looks with her white tube socks pulled up high have always been an inspiration for the fashion community.
Put that all together with the current penchant for comfort at home and it makes sense why a classic sportswear brand like Nike’s socks might come out on top. Don’t take my word for it, though. Scroll down to see how some of my favorite stylish ladies are sporting that signature check.
Ahh, the aforementioned Kaia Gerber–approved look. Extra points here for blending the sporty look with elevated elements like a standout gold bracelet and a hint of a leather blazer.
We’d like to supplement this image with a link to our favorite ways to style sweatpants.
We’re just waiting for a third image to call this a bona fide trend, but for now, our collective eyebrow is piqued. Ironic fashion can be fun, so we’re curious about these tongue-in-cheek Ikea socks.
MADE Trends is a fashion trend forecasting agency based in NYC. Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market. Delivering researched and highly relevant insight on market conditions, emergent opportunities and key products. MADE bespoke reports help clients to identify and capitalize on current and future 25 market trends. For your industry-specific forecast, please contact us.