Since the pandemic, the retail industry has undergone monumental transformations. With technology at the forefront, shopping has looked a little different both in experience and priority and e-commerce has soared.
In many ways, the capabilities of video became reignited, from work from home Zoom calls to a series of films that replaced this couture season. Streaming has also risen as a way for businesses to reach consumers, who — while quarantining at home — have had more time to spend online and on social media.
In late June, Frame entered into a four-month pilot agreement with Bambuser AB to bring its consumers a new kind of shopping experience through live video shopping.
“This partnership allows us to create an even more immersive shopping experience and engage with our customers in real-time in circumstances when we can’t interact in-person,” said Jens Grede, cofounder and creative director of Frame. “We’re always looking for ways to enhance our shopping experience and Bambuser’s live shopping video feature allows us to blend our off-line and online channels in an engaging and entertaining way that more prominently highlights our current collections.”
And as e-commerce spending in the U.S. has continued to increase over the past several months as people continue to shelter in place, Abrahamsson said she has also been able to see the shift in consumer behavior from strictly buying essentials to now being ready to support and engage with the retail brands they love.
“Brands like Frame are interested in taking their e-commerce channel to the next level by creating an even more engaging digital shopping experience where consumers can shop their latest pieces while also asking everything they want to know about it and getting feedback in real-time,” Abrahamsson said.
“We’ve seen an increase in e-commerce sales over the past few months and believe that consumers will continue shopping online even as some cities begin to reopen,” Grede said. “We pride ourselves on providing authentic and seamless customer experience and believe that brands need to create an e-commerce platform that helps consumers shop on their terms. Right now, consumers are looking for seamless and contactless ways to shop their favorite brands whether it’s shopping online, curbside pickup or one-on-one virtual shopping appointments — and our biggest priority is to continue to ensure the health and safety of our customers and workforce.”
“Our newly launched Le Doheny Sandal in Noir was one of the most popular items during the live shopping video — viewers were not only interested in how Zanna was styling this sandal, along with a few of our other new shoes, but also adding it to their carts,” Grede said. “In addition to our new shoes, viewers also shopped our comfortable summer staples like the Le Baggy Jean and Tiered Utility Maxi Dress.”
According to Bambuser’s web site, its live video shopping technology sees an average of 6.2 times engagement rate compared to the industry average and 4.7 times the add-to-cart rate.
“Technology is a driving force that’s helping consumers and businesses alike navigate through the new normal we’re living in. It can help us now more than usual, as it allows us to connect people, products and data together, as well as give you access to share information around the world practically instantaneously so that everyone can stay connected. For businesses, this is crucial in order to survive during these unprecedented times by efficiently connecting virtually with their teams and customers,” Abrahamsson said.
Credit: WWD – Click here to view the article
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