Getting Woke - Consumer's Power to "Woke" Fashion Brands
Updated: May 14
Younger generations’ passion for social and environmental causes has reached critical mass, causing brands to become more fundamentally purpose-driven to attract both consumers and talent. Consumers from some, but not all markets will reward players that take a strong stance on social and environmental issues beyond traditional CSR. Brands like All-Birds and Drunk Elephant are front runners in this space.
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