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H&M’s Latest Conscious Collection Explores the Beauty of Waste

In 2010, fast fashion behemoth H&M launched its first Conscious Collection, made with sustainable materials such as organic cotton and recycled polyester. 10 years later, the line is taking its ethos further with a new collection made from waste. Crafted out of sustainably sourced materials and experimental textiles (including a fabric made from responsibly sourced wood pulp) and using innovative processes that transform food crop waste into natural fibres, the pieces in H&M’s Conscious Exclusive A/W ’20 collection all have unusual origin stories. image courtesy H&M “For A/W ’20, we really wanted to be trailblazers – pushing the limits … Full Story at Fashion Magazine…


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