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How The Hunt For Single Ingredients Is Driving a New Wave of Skincare

The World Wide Web turned 30 earlier this year. When inventor Sir Tim Berners-Lee published his proposal for it back in 1989, he couldn’t have predicted that it would open the door to the most popular way to find the answer to just about any question. “I pick up my phone 100 times a day just to Google something,” says Colette Newberry, co-founder of The Inkey List, a U.K.-based skincare brand that launched last year with the goal of removing the smoke and mirrors from beauty marketing. Providing access to information is what drove Newberry and co-founder Mark Curry—whose … Full Story at Fashion Magazine…

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