Jet.com Folded Into Walmart.com for More Targeted Version

Walmart Inc. continues to position itself to compete more effectively with Amazon. To capitalize on synergies, the Bentonville, Ark.-based giant is integrating Jet.com into Walmart U.S. e-commerce, while eliminating the role of Jet.com president, held by Simon Belsham, who will be leaving the company in August. “Bringing together talent from Jet.com and Walmart into joint teams has created more opportunities for our business and our people,” said Marc Lore, president and chief executive officer of Walmart U.S. e-commerce. “We’re now merging the rest of our Jet teams, including retail, marketing, technology, analytics and product, among others.” Oversight of Jet.com’s strategy and management of the site will be turned over to Kieran Shanahan, who will continue to oversee the food, consumables and health and wellness categories at walmart.com. Shanahan’s experience and relationships — he previously led the e-commerce operations of Asda in the U.K. — will be critical for the further integrated role Jet will play, Lore said. “This natural progression of integrating an acquisition allows us to fully leverage Walmart’s assets for Jet.com and leverage Jet.com’s talent for Walmart,” Lore added. Walmart in 2016 acquired Jet.com for $3 billion. The two supply chain teams were combined early on, which allowed walmart.com to grow sales

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