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Macy’s Shows Off Latest Innovation — ‘Market by Macy’s’

For its latest retail concept, Macy’s Inc. has high hopes. “Market by Macy’s will play an important role in our off-mall expansion,” said Jeff Gennette, chairman and chief executive officer of Macy’s Inc. “Our vision for Macy’s is to build an ecosystem that gives our customers easier and more convenient access to the fullness of the Macy’s brand, from online to off-line, on-mall to off-mall, flagship to off-price.” That “ecosystem” Gennette is talking about involves clustering Macy’s Backstage freestanding, off-price stores and the new Market by Macy’s concept around Macy’s department stores. The strategy is in the works in three markets — Dallas, Atlanta and Washington, D.C. — and should be in place in the metropolitan areas by October.

The first Market By Macy’s in Southlake, Tex. STEVE WRUBEL

“We believe that retail should tell a story and customers should find the joy in shopping,” said Rachel Shechtman, Macy’s brand experience officer. “Market by Macy’s is a community-driven destination where the Dallas-Fort Worth customer can shop, eat, drink, learn, relax, catch up with friends and so much more.” On Thursday, the Macy’s executives were at the launch party of the first Market by Macy’s. It’s situated in Southlake Town Square, a lifestyle shopping center in Southlake,

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