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More Consumer Stay In



Credit: Noa Snir


As more consumers stay in, categories related to the home may also benefit as a result of the fear around COVID-19, or coronavirus, as more local and state governments encourage citizens to self-isolate and avoid social activity or commuting.

Amid the coronavirus spread, economists are worried about the impact the virus would have on the economy and are already observing a shift in consumer demand. Over the upcoming months, consumers will be willing to spend more for products that are of higher quality when it comes to safety standards, efficacy, and, more specifically, when it comes to cleaning products, antiseptics, and food items. The consumer is not demanding to have a good product any longer but is expecting to buy products from a reliable and trustable supply chain. As the U.S retail sector will be hit by both demand and supply-chain issues, the consumer’s confidence over the virus spread will decrease, which will result in the consumer stocking up in not only cleaning supplies but also in canned food, and toilet paper. Stores like “Target and Walmart could be experiencing out-of-stock issued as they are dependent on a shorter-lead-time replenishment model,” Wells Fargo said, adding that there could be empty stores shelves as soon as mid-April.



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MadeTrends is a fashion trend forecasting agency based in NYC. For your industry-specific 2020 forecast, please contact us.


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