Off-White reveals Spring/ Summer 2021 via digital Imaginary TV

Image courtesy of Off-White – Spring/ Summer 2021

Virgil Abloh does enjoy breaking the rules. His latest video presentation, in this case the Off-White Spring/ Summer 2021 collection, which debuted online Tuesday lunchtime in Europe, is a case in point.

The American designer unveiled his new collection as part of a multi-media and multi-disciplinary display, via an imaginary TV network, called Imaginary TV.

Teasing the concept the day before with scratchy techy punk videos; musical mash-ups; manga graphics and shots of a dude plastering posters of the event all over construction sites.

Eliciting all manner of commentary on Instagram: “help me please,” to “I’m instantly accepting” to “I’m paying off debts of first 5 people to hit me up.”

Imaginary TV already has a collectible white T-shirt, a sure-fire hit on fashion resale sites, so expect Off-White fans to be checking out Vestiaire Collective already.

Credit: Fashion Network – Click to read the full article

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