Pinterest Launches Shop to Support Small, Sustainable Brands

They say data doesn’t lie. And in the case of Pinterest, that means lending support to those in need. Pinterest said today that searches over the last few weeks on its visual discovery platform for the keywords “support small business” have increased by 351 percent. This, in tandem with the fortuitous timing of the 50th anniversary of Earth Day, and its users’ interest in supporting small businesses that have suffered due to the coronavirus pandemic, inspired Pinterest to launch a new collection of products on The Pinterest Shop to give small, sustainable, mission-driven brands some much-needed exposure. “With Pinterest traffic surging and Pinners planning, deciding what to try or buy next and looking for inspiration, providing greater visibility for small businesses is key during these times,” the company said, adding that users can visit its business site that offers tips on how to help your small business during trying times. And Pinterest users’ interest in sustainable products is wholly genuine: Searches for “eco-friendly living” were up by 93 percent; zero waste products surged 108 percent, and sustainable gifts searches increased by 73 percent.

Siizu’s Sophia Bucket Bag. Photo courtesy of Pinterest.  Brands such as Siizu, a well-priced, impressive sustainable fashion and accessories line, and Prosperity

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