Updated: May 14, 2020
After years of having personal data owned and handled by businesses, a more distrusting consumer now expects companies to reciprocate with radical transparency and sharing of information. For companies to meet a new bar for consumer trust they will need to offer a heightened level of transparency along dimensions such as value for money, creative integrity, and data protection. Key brand player Everlane.
More related articles: Farfetch's next move? testing the resale market, Retail at risk: analysts cite resale revolution, Retail at risk: analysts cite resale revolution, Retail's latest disruptor: the resale industry.
Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market. Delivering researched and highly relevant insight on market conditions, emergent opportunities, and key products. MADE bespoke reports help clients to identify and capitalize on current and future market trends. For more information about these topics and market trends and strategy please contact MADE Trends.