As more fashion houses begin to dabble in collegiate trends captivating the menswear space, this season’s preppy look gets a sportier, more streetwear-driven update. Fashion houses are adapting the style to align with their brand identity through color, preppy key items, and echoing this season’s womenswear trends. Ami blends classic American prep with effortless Parisian styling for a more subdued take. Meanwhile, cutting-edge brands like Junya Watanabe adopt a more street influence with oversized proportions and utilitarian details remixed with khakis and crisp button-downs. Rhude takes a literal look at the style with pastel on pastel pairings and fringed white loafers. Preppy trends rooted in streetwear appeal to a broader range of consumers that want a clean, refined look without sacrificing a youthful edge.
Source: Fashion United