Target Is Winning the Pandemic Race

Image courtesy of Target

Here’s why and what other retailers can learn from the big-box giant.

Target might have mastered the perfect pandemic formula. It involves selling everything from fashion and food to home goods and essentials by way of brick-and-mortar stores, online shopping, personal shoppers, same-day delivery services, drive-up options and everything in between.

The big-box retailer is doing so well that it’s creating envy within an otherwise challenging retail environment.

Target is operating on all eight cylinders. And if they had more cylinders they’d be operating on those as well,” Craig Johnson, founder of Customer Growth Partners, told WWD. “Yes, there’s a lot of competition in the retail industry and everything else. But they are about as well positioned as anybody.”

Credit: WWD – Click to read the full article

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